For Funky Boba Inc. I initiated the comprehensive brand development and design process while simultaneously establishing the foundational market strategy. This involved conducting in-depth competitive analysis on existing boba businesses in the Chicago area to identify market opportunities and inform the brand's unique positioning. Furthermore, I executed thorough keyword research to ensure the brand's eventual digital presence would be optimized for customer discovery.
Keyword Research & SEO Analysis:
Conducted in-depth keyword research for the "Boba Tea" and "Specialty Drink" niche, identifying high-potential, long-tail search terms to maximize local organic search visibility.
Provided a foundational SEO strategy focused on establishing the brand's local search presence and mapping content to common customer queries.
Developed detailed wireframes and visual templates for the future company website, focusing on a user-friendly layout. Although the final designs were not used, these templates served as a crucial roadmap and functional guide, accelerating the eventual development and final product design.
Viewer Analysis & Engagement Strategy:
Utilized Instagram and Facebook Insights to conduct an analysis of viewer demographics, peak activity times, and content consumption trends.
Analyzed metrics like Save Rate and Share Rate as key indicators of valuable content, concluding that highly informative, educational posts were required to increase engagement beyond simple "likes."
Established a realistic and consistent posting schedule (3-5 times per week) to ensure the brand maintained visibility in the algorithms and built audience expectation.
Developed lightweight content templates to streamline the production of inform
Social Media Update's
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Social Media Update's 〰️
Ensured the Facebook Business Page was correctly linked to all other digital accounts.
Implemented a strategy for rapid response to comments, messages, and reviews to build community and trust.
Encouraged and amplified User-Generated Content (UGC) by promoting branded hashtags and local geotagging to expand community reach.
Executed a specific discount promotion rewarding customers who reposted and tagged the business in their social media content, effectively driving organic visibility and word-of-mouth marketing.
Implemented a strategy for rapid response to comments, messages, and reviews to build community and trust.
Encouraged and amplified User-Generated Content (UGC) by promoting branded hashtags and local geotagging to expand community reach.
Executed a specific discount promotion rewarding customers who reposted and tagged the business in their social media content, effectively driving organic visibility and word-of-mouth marketing.