A Day in the Life of a Digital Marketer

The Early Bird Gets the Data

My first official task is to dive deep into analytics. I'll open up Google Analytics and Search Console for each of the websites:

Funky Boba: I check traffic sources, popular menu items (based on page views), conversion rates for online orders, and customer demographics. I'm looking for any sudden dips or spikes, which could indicate a technical issue or a successful campaign. I also review bounce rates and time on site to gauge user engagement.

Vape 312 (Highwood & Lakeview): For these two locations, my focus is heavily on local SEO. I check Google My Business insights for both, looking at search queries, map views, and calls. On the website, I analyze traffic to their respective location pages, noting which products are trending and if there are any accessibility issues for users trying to find store information. I also pay close attention to mobile usability, as many vape customers likely search on their phones.

Art Gxllery: Here, I'm analyzing website traffic, popular art pieces or artist pages, and conversion rates for inquiries or online sales. I might look at how users navigate the gallery, identifying any bottlenecks in the user journey. Accessibility is crucial for an art gallery, so I ensure image alt tags are descriptive and the site is navigable for all.

This initial review helps me identify immediate priorities for the day. Did a new blog post for Art Gxllery not perform as expected? Is there a sudden drop in traffic to Funky Boba's ordering page? These insights dictate my immediate focus.

Optimization and SEO Deep Dive

With the analytics insights in hand, I shift into optimization mode. This usually involves:

Website Optimization:

User Experience (UX): For all three sites, I'm constantly reviewing the user journey. Are the navigation menus clear? Is the checkout process smooth for Funky Boba and Vape 312? Is it easy to browse art and contact the gallery for Art Gxllery? I might run user testing (even informal ones, by asking friends or family) to identify pain points.

Site Speed: I use tools to check the loading speed of each site, particularly on mobile, and implement fixes for any slow-loading elements (e.g., optimizing image sizes, leveraging browser caching).

Accessibility: I ensure all sites meet basic accessibility standards, checking for proper heading structures, sufficient color contrast, and keyboard navigation. This is especially important for Vape 312 and Funky Boba, as a broad audience needs to be able to access their daily deals.

SEO:

Keyword Research & Implementation: I'm always researching new keywords relevant to each business – "best boba flavors Chicago" for Funky Boba, "vape shop near me Highwood" for Vape 312, "contemporary art galleries Chicago" for Art Gxllery. I then implement these into website content, meta descriptions, title tags, and image alt text.

On-Page SEO: I review existing content for all three sites, ensuring it's well-optimized for relevant keywords, has a clear hierarchy, and is engaging for users. This might involve updating product descriptions for Vape 312, adding blog posts about new art exhibits for Art Gxllery, or refining Funky Boba's "About Us" page.

Local SEO (Vape 312): I pay extra attention to ensuring consistent Name, Address, and Phone number (NAP) across all online directories for both Vape 312 locations. I also work on encouraging and responding to local reviews on Google My Business.

Technical SEO: I check for broken links, crawl errors, and ensure XML sitemaps are up-to-date and submitted to search engines. I also make sure all sites are secure with HTTPS.

Competitor Intel

Lunch is rarely just a break. It's often accompanied by a deep dive into competitor analysis. I'll research other boba shops, vape stores, and art galleries in the Chicago area (and beyond, for inspiration) to see what they're doing differently:

  • Social Media Presence: What kind of content are they posting? What's their engagement like? Are they running any interesting contests or promotions?

  • Website Features: Do they have any unique website functionalities or design elements that enhance the user experience?

  • SEO Strategies: What keywords are they ranking for? Do they have a strong blog presence? Are they getting backlinks from influential sites?

  • Pricing and Promotions: How are their daily deals or sales structured? This helps me refine my own strategies for my clients.

This research isn't about copying, but about identifying opportunities and staying ahead of the curve.

Content Creation and Daily Deal Management

The afternoon is heavily focused on content creation and ensuring daily promotions are visible and engaging:

Photography & Editing: This is a significant part of my day. I might be at Funky Boba capturing vibrant new drink creations, at Vape 312 photographing new products, or at Art Gxllery documenting new installations or featured artists. I spend considerable time editing these photos to be visually appealing and optimized for various social media platforms and website use.

Social Media & Daily Deals:

For Funky Boba, I create engaging posts showcasing the "Boba of the Day" or a new seasonal flavor, ensuring the visuals are enticing and the call to action is clear.

For Vape 312, I highlight daily sales on specific products or brands, making sure the posts are compliant with advertising regulations and appeal to their target audience for both the Highwood and Lakeview locations.

For Art Gxllery, I announce an upcoming exhibition, focusing on high-quality imagery and informative captions.

I use a social media scheduling tool to plan out posts, but I'm also ready to make real-time adjustments based on current trends or unexpected events. I also make sure the daily deals are prominently displayed on each website's homepage or a dedicated "deals" page.