Similarly, my efforts on Facebook led to a significant 26.1% increase in engagement. These combined social media results, alongside the website improvements, demonstrate a holistic enhancement of Vape312's online visibility, user engagement, and overall digital presence.

Ensured Site Accessibility

Implemented "Shop by Brand" pages for Lakeview and Highwood locations to improve product discovery by allowing users to directly access their preferred brands. This streamlined navigation addresses previous low site activity in Lakeview, attributed to difficult browsing.

Ensuring an inclusive online experience for all Vape312 customers, I meticulously added descriptive alt text to all images on both the Lakeview and Highwood websites. This provides crucial textual alternatives for visual content, making the online shops more accessible for users with visual impairments.

My work at Vape312 significantly boosted its online presence through website optimization and social media management, leading to substantial growth across key digital metrics. Strategic website improvements resulted in a 19% increase in site sessions, indicating higher traffic volume. This traffic was also more engaged, shown by a 78% increase in average session duration and a 10% decrease in bounce rate, suggesting more relevant content and greater site exploration. Consequently, page views increased by 65%.

On Instagram, my social media management drove a 20% increase in reach, exposing Vape312 to a wider audience. This was coupled with a 16.9% rise in overall account activity and a 13.1% increase in profile visits, indicating greater interest and interaction with the brand's Instagram presence.

Overall Activity